Do you want to capture the real attention of the customers for your brand? Or do you want to increase the sales of your product significantly? If you are looking for such answers, influencer marketing is the perfect place to invest in your brand’s promotion.
“90% trust peers on social networks (even strangers); only 15–18% trust brands.”
Danny Brown, Award-Winning Marketer, and Author
Brand promotion by influencers is one of the most rapidly growing aspects of social media marketing. Particularly, during the emergence period of COVID-19, online shopping increased by an average of 76 percentage points worldwide. Furthermore, Instagram mega-influencers with more than one million worldwide followers have a large share of their income from the brand’s promotional campaigns.
Hence, it’s time to learn these upcoming pragmatic tips and tricks of influencer and social media marketing to boost your business.
1. Document Your Goals & Key Performance Indicators
Are you seeking to increase your reach on leading social media platforms? Do you want to increase traffic to your website? — or are you trying to build the trust of your customers?
If you are positive about the above-mentioned things then always try to set clear goals as a good business promotion plan always starts with a good goal.
“Goals are the fuel in the furnace of achievement.”
Brian Tracy
So, the first step is to set some realistic and basic objectives according to the needs of your brand. In short, firstly create the goals for influencer marketing and then set the key performance indicators accordingly.
2. Define a Target Audience
“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience”
David Ogilvy
A top-notch influencer marketing plan is the sum of the right tools to address the target audience’s problems. If some brand is going to promote lipstick, it will aim at the female audience of young age. It means it’s vital to define who your audience will be for any specific marketing program. Once you can get the target customership, it will help you find a suitable influencer.
3. Influencer Marketing Hack: Thoroughly Research Your Influencers
The most crucial step of a successful influencer marketing strategy is none other than selecting the most suitable influencer for your product. While making this decision, create a list of 3–5 influencers according to your budget. Then, judge them on the 3 R’s of Influence Criteria. That is Relevance, Reach, and Resonance.
For emerging and small-budget brands, Mid-tier influencers with 50K to 500K followers are the best option. Moreover, Instagram influencers with followers ranging from 5,000 to 20,000 are considered for 47.3 percent of influencer accounts worldwide, in 2020.
4. Choose Quality Over Quantity
When it comes to the content creation for any brand using influencer marketing, quality always rules. To ensure quality, the practical tip is to hire social media influencers who are creating unique and quality content already. It’s ok to have that influencer with fewer followers but genuine content. Rather than having an influencer with a one million follower count but low-quality work.
Are You Ready to Create Your Influencer Marketing Strategy Now?
Currently, the concept of social media marketing is rapidly growing, and influencer marketing is its most heightened field. Brands are considering this fact seriously and launching their campaigns with influencers rather than traditional advertisement agencies. By and large, for a successful online business, influencer marketing skills are required.
